A Hotel Stay for The Senses
Every year, as thousands of baseball players converge on spring training centers scattered across Arizona and Florida, I participate in my own training ritual: I train to sleep in multiple hotels across the greater Phoenix and Tampa metropolitan areas. Sleeping in a hotel can be an adventure. Sometimes the experience leaves you refreshed and ready […]
Chocolate’s New Secret Ingredient: SORAA Light
Camille Bloch is a well-known Swiss chocolatier that was established in 1929. Along with creating the much-loved Ragusa and Torino candy bars for the last 89 years, Camille Bloch recently opened a museum and visitor center on site at their production facility. The museum and visitor center gives guests an inside look into how their […]
Lighting as Art, Not Design
As an experienced lighting designer, how would you describe your style? Light allows us to powerfully dignify spaces. We want to create light-driven experiences that cause the person experiencing them to feel at ease, but also to amplify the beauty and nature of the spaces we work in. A suitable comparison could be that if […]
How to Get Your Baby to Sleep: 3 Tips To Save Your Sanity
Creating an effective nighttime routine for your child can be one of the more difficult aspects of parenting. And making bedtime fun and enjoyable is a big part of helping your child get into the habit of sleeping through the night. But it’s not all bedtime stories and nighttime cuddles, because your baby’s bedroom environment […]
The Blue & Black Dress Effect: Lighting & Apparel
Selecting the right lighting for a retail store is important. Whether it’s accent, ambient, or general lighting, the lights and fixtures you choose can change how customers perceive the paint color of a room, the tint of an item in a store window, or the color of a striped dress—from blue and black to white […]
A Blue Light Filter Isn’t Going to Solve Your Sleep Problems. Here’s Why.
Blue light is all around us. It binds us, surrounds us, and keeps us awake at night because we can’t stop staring at our smartphones and tablets. Should you turn on that built-in blue light filter? As it turns out, the blue light filter that turns your iPhone screen an orange hue isn’t actually helping […]
Color Temperature: The What, How and Why
Color temperature can drastically alter one’s perception, mood and overall experience in a space. As lighting designers, we have the option to control our viewers’ emotions using simple shifts in color temperatures. No matter the application, color temperature can be used to accentuate different elements and blend an array of color temperature to best suit […]
Zurbaran uses SORAA to connect historic architecture and modern design
Zurbaran is a Mediterranean restaurant located in the heart of a central Athens neighborhood called Kolonaki. The trendy neighborhood is home to up-and-coming designers, interesting restaurants, and creative art galleries. To help Zurbaran create a modern, relaxing space while still paying homage to the historic neighborhood and its rich history, SORAA worked with lighting design […]
Light+Building Artist Spotlight: Fraser Renton
SORAA will attend Light+Building in Frankfurt, Germany, in March 2018. At this international gathering of the latest in lighting, architecture and design innovation, SORAA will feature its partnership with artists whose art dramatically comes to life when lit by SORAA. In this series’ interviews with artists whose works will appear at SORAA’s event space, enjoy […]
Light+Building Artist Spotlight: Hugo Garcia-Urrutia
Hugo, tell us a bit about yourself. Hola, my name is Hugo G. Urrutia. I am a multidisciplinary artist-designer, interested in two and three dimensional art that challenges the notion of what constitutes a piece of artwork. Tell us about where your internal inspiration comes from? I am very much inspired by the simplicity of […]