Style and Innovation

Kenneth Cole worked with lighting designers at Lites on West, who used 130 of the SORAA A111 LED lamps in track fixtures, giving the space tremendous dimming and control flexibility. SORAA’s lamps create a theatrical feel, allowing the store to be the stage and the fashion to be the star. SORAA A111 lamps’ high output, narrow spot, crisp beam edge and low glare make it the perfect lamp to illuminate this innovative space. What’s more, SORAA LED lighting is as efficient as it is beautiful. The energy efficiency of SORAA’s lamps kept the store within the City of New York’s energy guidelines.

“SORAA, from the beginning, was a given. Everything worked as it was supposed to and the space and products look outstanding,” said Gadi Benyaacov, Lites on West, a lighting design firm based in New York City.